Think about the “personality” of the presentation you’re planning to give, and choose the right “face” or font to convey your message. The bottom line is, when you are in PowerPoint and creating your all important presentation, don’t view your font choice as just a “no brainer” and pick arial because it’s one of the first ones in the drop-down menu. They can complement the serious nature of a financial statement, or the levity of someone’s quote. Think of the serifs like eyelashes on a face. The serif fonts (serifs are the little flourishes on the ends of letters) have a personality all their own. Great for announcing a wedding but terrible for selling a product. Think of a beautiful script-like font such as Edwardian Script. There are even some that look masculine and feminine. Some of them whisper, like Gill Sans Light. Some of them shout, like Helvetica Extra Bold Condensed. There are so many out there, and each one conveys a certain feeling or personality. Thinking back about that word makes me smile, because fonts are indeed like faces. In the early days of advertising, before the advent of the computer, graphic and print professionals referred to fonts as “typefaces”. When you are putting together a PowerPoint presentation, you can’t overlook the importance of choosing the correct font.Because fonts come in a myriad of shapes, sizes, and styles, they can either facilitate or interfere with what you are trying to communicate.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |